http://www.buzzknowledge.info Word-of-Mouth Innovation News Tue, 02 Oct 2007 04:10:28 +0000 http://backend.userland.com/rss092 en Welcome to Buzz Knowledge - Word-of-Mouth Innovation News Our Goal is To Provide Word-of-Mouth Innovation Knowledge, News, Inside Advice, Announcements, Resources, Tools and Community To Help You and Your Organization Improve Your Buzz and Results. How are you applying Innovation to investigate, create, evaluate and activate Word-of-Mouth ideas to grow your business? Find out ... http://www.buzzknowledge.info/index.php/archives/buzz-knowledge-is-launched How are you automatically tracking your brands’ Word-of-Mouth and impact? Organizations know Word-of-Mouth is their most effective sales and marketing method, yet few have any formal and effective system to comprehensively uncover and leverage what is being said by who, to who, when, where etc. about their brands. Now, more and ... http://www.buzzknowledge.info/index.php/archives/brand-buzz-monitoring-innovation Have you tried to create Buzz that bombed, backfired, or was below expectations? If so, we're sponsoring a Buzz Trade-in Contest and will be awarding one Buzz flop with a Buzz flip - winning a Brain Buzz Brunch with the World's #1 Published Word-of-Mouth Innovation Author, Tim Sullivan. Tim will buy you brunch ... http://www.buzzknowledge.info/index.php/archives/buzz-trade-in-contest What's as puzzling as the how many children's products  are being recalled for lead paint contamination is how companies' (Fisher-Price, Mattel, Toys R Us etc.) Quality, PR and Marketing were and are asleep at the wheel. For starters, who was ultimately responsible within the children's product manufacturer for monitoring the quality and safety of these products? ... http://www.buzzknowledge.info/index.php/archives/bad-buzz-travels-fast Based a new report by eMarketer 95% of women and 92% of men cite "Recommedation of a friend" as an influence source when deciding on a product, making it #1. That begs the question, is 92%-95% of your marketing budget allocated to Word-of-Mouth initiates? The report also states that effective Word-of-Mouth Marketing Programs see 6-7 recommendations ... http://www.buzzknowledge.info/index.php/archives/word-of-mouth-is-the-1-product-purchase-influence-source 1. Investor Word-of-Mouth Leveraging recommendations about your organization from investors, potential investors, shareholders, investment industry influencers etc. to other people. Who are all the people that have a financial stake of interest in your organization's success? What are they saying about you to others? How might you inspire or motivate them to spread ... http://www.buzzknowledge.info/index.php/archives/1-investor-word-of-mouth