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Word-of-Mouth, the #1 Product Purchase Influence Source
Based a new report by eMarketer 95% of women and 92% of men cite ”Recommedation of a friend” as an influence source when deciding on a product, making it #1. That begs the question, is 92%-95% of your marketing budget allocated to Word-of-Mouth initiates?
The report also states that effective Word-of-Mouth Marketing Programs see 6-7 recommendations from each person in the test, with most buzz marketing organizations trying for 3-4.
A best practice from the report was the perceived value, not just dollar value and “If it makes them feel in the know, they’re more likely to pass it along.”
UNLEASH Buzz recently completed a Brand Ambassador program which saw initial recommendations ranging from 15-5,300 and averaging around 55 with recommendations from one secondary source of 75,000.
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