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Welcome to Buzz Knowledge - Word-of-Mouth Innovation News
Our Goal is To Provide Word-of-Mouth Innovation Knowledge, News, Inside Advice, Announcements, Resources, Tools and Community To Help You and Your Organization Improve Your Buzz and Results.
How are you applying Innovation to investigate, create, evaluate and activate Word-of-Mouth ideas to grow your business? Find out how here. Subscribe to the Buzz Knowledge Digest Email Newsletter, or our RSS Feed to ensure that you get the latest Buzz.
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Share ThisPublished by Kelly Kendall on September 13th, 2007 | Filed under eNewsletter | Comment now »
Brand Buzz Monitoring
How are you automatically tracking your brands’ Word-of-Mouth and impact? Organizations know Word-of-Mouth is their most effective sales and marketing method, yet few have any formal and effective system to comprehensively uncover and leverage what is being said by who, to who, when, where etc. about their brands.Now, more and more organizations are discovering a new solution - Brand Buzz Monitoring. Brand Buzz Monitoring is specialized brand key word searching, filtering and timed reporting of targeted media citations of your Brand across news syndication services, news wires, newspapers, magazines, trade journals, TV networks, local TV stations, online news groups, message boards, discussion groups, forums, blogs, audio clips, video clips etc. The reports can be delivered daily or thoughout the day and are then stored in a searchable database.
Most organizations will soon rely on Brand Buzz Monitoring as they must now track a diverse and growing range of influential voices, as anyone with computer access is capable of easily commenting on and influencing your brand. Brand Buzz Monitoring can report on your brand key word citations across over 25 million blogs with 5 million new blog postings per day, 100,000 consumer-generated media (CGM) sites, 25,000 online news sources with 1.8 million daily news pages, 200 video sharing and news websites with 500,000 daily video posts, 2,200 TV news programs on 600 local TV stations in the Top 100 markets and all national cable channels.
Brand Buzz Monitoring can benefit nearly all functions including marketing, market research, public relations, corporate communications, product development, innovation, customer service, customer experience, sales and management. You can receive continual or daily company, brand, product, issue and competitor clips for corporate reputation management, brand management, press release tracking, marketing communications, competitive intelligence, voice of the customer, word-of-mouth management etc.
“In addition to providing many types of Brand Buzz Monitoring Services, Special Offers and Free Trials, we have introduced new Brand Buzz Monitoring Innovation services to help organizations maximize their Brand Buzz Monitoring investments. Our Innovation framework and process helps you best Investigate, Create, Evaluate and Activate Better Buzz ideas from your Brand Buzz Monitoring,” says Tim Sullivan with UNLEASH Buzz.
Organizations are surprised to find Brand Buzz Monitoring subscriptions start at only $155/month. UNLEASH Buzz is offering Brand Buzz Monitoring Free Trials, and Limited Time Special Pricing at: http://www.unleashbuzz.com/brand_buzz_monitoring.htm
Share ThisPublished by admin on September 4th, 2007 | Filed under eNewsletter | 1 Comment »
Buzz Trade-In Contest
Have you tried to create Buzz that bombed, backfired, or was below expectations? If so, we’re sponsoring a Buzz Trade-in Contest and will be awarding one Buzz flop with a Buzz flip - winning a Brain Buzz Brunch with the World’s #1 Published Word-of-Mouth Innovation Author, Tim Sullivan. Tim will buy you brunch and will provide you with a Buzz Adjustment via teleconference webinar to assess and address what went wrong and what you can do to significantly improve your Brand Buzz.
The Grand Prize and Consolation winners will also receive personally-signed copies of Tim Sullivan’s Best-Selling book, Walking with the Wise Entrepreneur with key Word-of-Mouth Innovation advice. All Contest Entrants will receive a copy of “Tim’s 4 Top Buzz Marketing Methods”
Anything along the lines of “I’d Love This Product Even If I Weren’t Stealth Marketer” Fake Buzz, Bad Word-of-Mouth, No Buzz etc. is fair game for Contest Subsmission.
Just fill in the following Contest Entry Form and feel free to forward this to friends in need.
(Contest winners agree to approve their “sanitized” stories prior to any future publishing on Buzz Knowledge or elsewhere.)
cforms contact form by delicious:days
Share ThisPublished by Kelly Kendall on September 3rd, 2007 | Filed under eNewsletter | Comment now »
Bad Buzz Travels Fast as Companies Gasp - The Lead Paint in Children’s Products Crisis
What’s as puzzling as the how many children’s products are being recalled for lead paint contamination is how companies’ (Fisher-Price, Mattel, Toys R Us etc.) Quality, PR and Marketing were and are asleep at the wheel.
For starters, who was ultimately responsible within the children’s product manufacturer for monitoring the quality and safety of these products? How is PR saturating online and offline media with damage control stories (as I haven’t heard or see any when I see the barrage of Toys R Us concerned consumers venting online). How is marketing reaching out to their customers (assuming they know who all their customers are) to reassure them?
A Google search for “toys r us lead paint” (the suggestion in the Google search bar) shows the #1 search result (out of 1.9 million) as a Toys R Us sponsored search ad which simply takes you to their corporate web site (to buy more lead tainted toys?) with nothing addressing the lead paint crisis on the home page. Although near the bottom of the page they do have a safety information link which takes you to a boilerplate safety letter from the CEO which doesn’t mention lead paint.
Had companies like Toys R Us being using Brand Buzz Monitoring they could be more Word-of-Mouth proactive, understand the content and extent of what people are saying about Toys R Us to others and reassure consumers where they are having conversations. Hopefully they’ll read this post. Better yet, I plan to contact them to see how they’re monitoring their Buzz. I’ll report on our progress.
Share ThisPublished by Kelly Kendall on September 3rd, 2007 | Filed under eNewsletter | Comment now »
Word-of-Mouth, the #1 Product Purchase Influence Source
Based a new report by eMarketer 95% of women and 92% of men cite ”Recommedation of a friend” as an influence source when deciding on a product, making it #1. That begs the question, is 92%-95% of your marketing budget allocated to Word-of-Mouth initiates?
The report also states that effective Word-of-Mouth Marketing Programs see 6-7 recommendations from each person in the test, with most buzz marketing organizations trying for 3-4.
A best practice from the report was the perceived value, not just dollar value and “If it makes them feel in the know, they’re more likely to pass it along.”
UNLEASH Buzz recently completed a Brand Ambassador program which saw initial recommendations ranging from 15-5,300 and averaging around 55 with recommendations from one secondary source of 75,000.
Share ThisPublished by Kelly Kendall on September 3rd, 2007 | Filed under eNewsletter | Comment now »
Buzz Method of the Week: 1. Investor Word-of-Mouth
1. Investor Word-of-MouthLeveraging recommendations about your organization from investors, potential investors, shareholders, investment industry influencers etc. to other people. Who are all the people that have a financial stake of interest in your organization’s success? What are they saying about you to others? How might you inspire or motivate them to spread positive Word-of-Mouth on your behalf?
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